Rethinking Long-Term Planning: The Power of Flexibility and Spontaneity in Content Creation w/Abby Herman

Welcome to Ravel Radio, the podcast where we unravel the world of entrepreneurship and marketing. In today's episode, host Cara is joined by special guest Abby Herman, the owner of The Content Experiment, to dive into the ever-evolving landscape of marketing strategies. Abby shares her frustrations with rigid 12-month plans and the need for flexibility in adapting to unforeseen circumstances. Both Cara and Abby emphasize the importance of building relationships, staying updated with trends, and the value of authenticity in content creation. So grab your headphones and get ready to unravel the secrets of successful marketing on Ravel Radio.

Topics:

-Niche podcasting for better results

-Adaptation and reflection in marketing strategy

-Evaluating investments and ROI

-Building relationships and staying updated with trends

-Taking breaks for personal growth and reflection

-Setting boundaries and balancing work-life

-Balancing structure and authenticity in content creation

Click here to connect with Abby and learn more! 

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