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July 3, 2026
You want to build the business. You also cannot afford to quit your job. For most women, that tension kills the idea before it starts. Toni Toomey refused to let it. She is a second-time founder who sold her first company in her twenties, a full-time AI professional, the primary breadwinner in her family, and the CEO of Hone - a premium postpartum apparel brand made from hormone-safe natural fibers. She bootstrapped her startup without a single dollar of venture capital because, as she puts it,