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Today's guest is fellow Raveler Julie Fry. Julie is the Founder of Your Expert Guest, a podcast guest booking agency for female founders and impact-driven leaders that want to speak directly to their ideal client without spending HOURS on social media.
She and her team have booked over 1500 interviews for their clients and can track hundreds of thousands of dollars of business back to being a podcast guest on top-ranked shows.
When she’s not working with her amazing team of guest and host matchmakers, she loves spending time with her family, watching SNL sketches and of course, listening to podcasts.
Julie was kind enough to come on the show to share practical tips and insights for service providers and businesses looking to leverage podcast guesting as a marketing tool. We'll cover everything from getting started with outreach, to creating a media kit, and even how to overcome podcast guesting jitters! If you want more visibility for your business and love to have interesting conversations, then podcast guesting might be a great strategy for you. Let's find out!
Connect With Julie!
Your Expert Guest website: http://www.yourexpertguest.com/
Connect with Julie on LinkedIn: https://www.linkedin.com/in/fryjulie/
Free Podcast Guest Checklist: https://yourexpertguest.com/checklist
How to Pitch Podcasts: https://ravel-collective.circle.so/c/referrals/how-to-pitch-podcasts
[00:02:25] What's included in full-service podcast booking services?
[00:05:48] Focusing on relationship building with hosts and clients. Tip: look for complementary products/services when pitching to hosts for a more natural referral relationship.
[00:08:48] What does a good media kit for podcast guesting include?
[00:10:49] Guesting on podcasts is great for building referral network, creating strategic partnerships and getting in front of new audiences for ongoing visibility.
[00:13:34] Target niche podcasts for better engagement with top clients, look at the industries clients are in and resonate with the audience by finding similar topics in popular episodes.
[00:23:06] Overcoming nervousness as a podcast guest by reframing it as a favor to hosts. Starting small with podcasts that have fewer listeners or are not yet launched can help, and remembering that having a unique perspective is valuable. Most hosts don't care about how big or established a guest is.
[00:29:57] Create interview topics that will help achieve desired results, such as attracting people to your email list. Consider frequently asked client questions, top performing podcast episodes, unique frameworks, opposing industry views, and problems in your business.
[00:35:49] How to decide if done-for-you podcast pitching services are right for you.[00:42:02] Pitching yourself? Research shows before pitching. Check website and social media. Listen to show before pitching. Be relationship-focused, not transaction-focused.
[00:44:39] Connecting with guests on LinkedIn or setting up a call is now more common among service providers and hiring individuals, instead of solely using funnels.
Check out the FREE Non-ick LinkedIn Networking Playbook!
Ready to connect and network with your new biz besties? Apply to Join us in the RAVEL Collective where service-driven women entrepreneurs come to find friendship, referrals, and fun.
Want to connect with Cara or learn more about how to build a strategic referral network or community? Connect on Linkedin or visit her website at carasteinmann.com
