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Marketing is about building relationships.
Nikki Nash is the CEO of Market Your Genius, a speaker, consultant, author, and podcaster. As a veteran marketer with expertise in helping businesses attract and retain clients online, and experience working with Fortune 100 companies, Nikki explains what is needed for a good marketing strategy. Her extensive experience with both the consumer side and the B2B side of business made her realize that having one clear front-end offer is key.
She shares her career path and seeing marketing as a creative and fun job sets her apart from others in the industry. Nikki advises against trying to be everything to everyone in your marketing efforts. Instead, she stresses the importance of finding a clear path to your audience and not overwhelming your clients.
Nikki also explains how understanding how customers make decisions, why they believe what they believe, and how to communicate your core values can guide specific business decisions in developing your marketing strategy. She emphasizes that we are all humans and that avoiding certain red flags can help create more meaningful connections and retain clients.
Marketing can be a creative and enjoyable field, as long as we remember that there is a person on the other side, receiving our message.
Notes:
⭐ Nikki wanted to be in the media and film industry: marketing was exciting and fun for her. 01:34
👩🏾💼 Pursuing financial planner accreditation: started a marketing coaching business. 02:52
👒 Nikki helps generate leads by positioning leaders to build long-term relationships with their clients: having a strategy and marketing hat. 04:19
🌺 Tips for creating a good marketing strategy: how to get your products to your audience and get qualified leads. 06:24
⚠️ Being clear with your marketing: the importance of analyzing and understanding sales - 80/20 role. 10:58
🤓 Having too many offers: overwhelmed customers will not stay and make the decision. 14:27
😍 Capture your audience’s attention: don’t be everywhere with the same messaging 16:14
🚩 Red flags of marketing: don’t dehumanize, DMing, and not adding value. 19:29
📙 Book “Market Your Genius”: a guide on getting the clients and how to retain clients. 23:48
🎙️ Her Instagram and Podcast: Nikki shares her thoughts on marketing on these. 25:28
Links:
Website: www.nikkinash.co
Connect: www.linkedin.com/in/nikkinash
Connect with Jennifer: www.jenniferdawncoaching.com
Retreats: www.jenniferdawncoaching.com/our-retreat
Join our Academy: www.jenniferdawnacademy.com
