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How can you expect to be hired as an expert if you don’t want to hire experts yourself? Jeffrey Shaw is the founder of Self-Employed Business Institute and coaches entrepreneurs, so they can spend more time doing what they are great at and focus on building the life of their dreams. When starting the entrepreneurial journey, it is common for business owners to get stuck in the trap of working on marketing, building their business, and having little time to do what they are great at, and what makes them money. The key to getting out of the trap is getting a new perspective because it's difficult to see the label that your business needs when you are so far inside the jar. When you invest in the services of others, you can fast-track the development and growth of your business and focus on doing more of what makes you money, and more of what you love. Don't try to be an expert on everything, hire a coach and get the nudge you need to build the life of your dreams!
🥚 Jeffrey began his entrepreneurial experience selling eggs door to door when he was 14 years old: rewards are greater than fears. 01:52
📸 After 25 years in a very successful photography business, Jeffery started coaching: no one taught his clients to make money from their talents and skills. 04:17
❗ The rule of thirds trap - you end up spending a third of your time running your business, a third of your time marketing to get the business, and only a third of your time doing what makes money. 08:38
🤗 What is “Hug Marketing”: a different marketing approach. 11:25
❌ There's no silver bullet, and it's not one size fits all: thinking like that is disrespecting the diversity of the world. 14:42
🫙 Being in the jar: engage with experts to help and nudge you because no one goes into business and immediately has that nailed down - the real sweet spot is 2–5 years. 17:31
🌼 Why 55-60-year-olds leave their corporate job: they are wise enough to realize they don't want to spend forever figuring stuff out. 21:39
📈 The problem of silo-minded business owners: everyone needs a coach, you can’t do all things yourself - you are not an expert in everything. 25:42
🕯️ Be willing to reinvest in what you want to get in return: packaging trick from Bergdorf Goodman’s store. 29:04
🌌 The universe will listen if you put yourself on a limb. 31:43
Links
Connect with Jeffrey: www.jeffreyshaw.com
Assessment: www.selfemployedassessment.com
Join our Academy: www.jenniferdawnacademy.com
Connect with Jennifer: www.jenniferdawncoaching.com
