In this episode, we dive into the art of niching down, with our guest, @justintschenck. Justin shares how narrowing your podcast's focus can lead to incredible growth and impact. It's all about finding your unique space in the podcasting landscape.
Then, we unlock the secrets to landing big-name guests on your show. Justin's approach to authentic outreach is a game-changer, and he spills the beans on how he gets high-profile individuals to say yes.
Moving on, we discuss the podcast success formula: consistency, content, and promotion. Justin emphasizes the importance of showing up week after week and creating content that resonates with your audience.
We also explore the audio-visual divide and the evolving role of YouTube in podcasting. Justin's insights into leveraging both platforms will give you fresh ideas for expanding your podcast's reach.
Next, we tackle some podcasting realities, including surprising stats and the power of social media. It's a wake-up call for anyone entering the podcasting world.
But don't worry; we've got solutions too! Justin introduces us to Podbrand, a company he founded to elevate podcast content for maximum impact. Learn how Podbrand can help you create captivating social media content that gets results.
Finally, we wrap up with a crucial lesson: the power of authenticity in podcasting. Justin emphasizes the importance of staying true to yourself and your unique voice, even when the going gets tough.
So, whether you're a seasoned podcaster or just getting started, this episode is packed with valuable insights and advice from Justin Schenck. Stay tuned and get ready to take your podcasting journey to the next level!
Key Takeaways:
00:00 The Key to Podcast Growth with Justin Schenck
00:30 A Journey through Podcasting and Self-Discovery
04:21 Mastering the Art of Niching Down
07:34 Unlocking Big-Name Guests: The Art of Authentic Podcasting Outreach
12:13 The Podcast Success Formula: Consistency, Content, and Promotion
17:20 Navigating the Audio-Visual Divide
20:58 Crushing Podcasting Realities: Stats, Consistency, and the Power of Social Media
23:22 Podbrand: Elevating Podcast Content for Maximum Impact
26:07 The Power of Authenticity in Podcasting: Unleash Your Unique Voice
27:49 Closing
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Thank You to our Sponsor: Remarkr
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