The Golden Circle: Start with Why | Creative Marketing

How do you market your business? Do you tell people What you do and How you do it? Consider leading with your WHY. I just started reading the book "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek, and his theory on The Golden Circle has inspired me to share my insight.

The Golden Circle is a concept developed by Simon Sinek who says, “people don't buy what you do, they buy why you do it.” According to Sinek, most people communicate by starting with the “what” they do aspect and eventually work their way back to talk about “how” and “why” they do what they do.

Listen to my take on this concept and I challenge you to consider starting with your "WHY" the next time your market your business.

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Creative Marketing is a digital marketing and brand strategy company that specializes in digital marketing strategies for home builders, real estate industry professionals, and affiliates within that industry as well as small business owners and entrepreneurs. What makes Creative Marketing stand out in comparison to other marketing companies is their focus on identifying unique qualities that set their clients apart from others within their industry and identifying how to implement strategies to increase their marketing.
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