In this insightful interview with myself (Tori Barker) and my friend Lyndsay Phillips, we explore strategies to supercharge your podcast presence, increase engagement, and reach a wider audience. Learn the secrets of combining organic and paid marketing efforts, leveraging podcast episodes, optimizing blog posts for leads, and creating captivating video content.
Key Takeaways:
00:00 - Introduction and the importance of both organic and paid strategies
01:05 - Leveraging podcast episodes for organic traffic and content
02:04 - Importance of show notes for engaging podcast listeners
03:45 - Optimizing blog posts for leads and engagement
05:11 - Sidebar widgets and call to actions
06:22 - Distributing podcast content to various directories
07:59 - Utilizing LinkedIn newsletters for extended reach
09:49 - Leveraging YouTube and video content
11:35 - Creating bite-sized content for social media
13:25 - Using captions for video content
14:39 - Strategically promoting and branding video clips
15:02 - Using square videos for professional platforms like LinkedIn
16:06 - Repurposing and multiplying podcast content
18:21 - Utilizing carousels for interactive content
20:10 - Encouraging engagement without using engagement bait
33:20 - Tori Barker talks about using social media advertising to leverage your existing followers and grow your podcast.
37:06 - Discussion about whether to boost a post or create an ad based on a post in social media advertising.
43:02 - Introduction to YouTube advertising, including the benefits of YouTube for podcasters.
53:59 - An explanation of programmatic media buying in audio advertising
🚀 Discover the tactics and tips to enhance your podcast marketing game. These strategies will take your digital presence to the next level.
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🔗 Links mentioned in the video:
http://CreativeMarketing.biz/meet-with-tori
https://www.SmoothBusinessGrowth.com/chat
#creativemarketing #PodcastMarketing #CreativeVisionariesPodcast
✅ If you have any questions, leave a comment on any of our videos or email us at tori@creativemarketing.biz!
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