On this episode of the podcast, Tori Barker is joined by Mark de Grasse to discuss digital marketing and content creation. They discuss the history of @DigitalMktr and how it has grown from a Traffic & Conversion Summit to an eLearning platform. They explore how to grow your digital marketing knowledge and the power of the DigitalMarketer community. They also chat about content creation, and how Mark's childhood hobby led to a successful business. To simplify content creation, they explain the Content Development Appraisal Framework. They discuss how to create content series for intelligent measurables and how consistency is key to creating a winning strategy.
Resources:
https://cuj791.isrefer.com/go/cert-content/creativemktg/
https://markdegrasse.com/
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00:00 A New Approach to Digital Marketing Success
02:45 The Birth of Digital Marketer: From Traffic & Conversion Summit to eLearning Platform
04:36 Growing Your Digital Marketer Knowledge: From Lab Membership to M3 Masterminds
06:13 The Power of Community: How Digital Marketer Unites Marketers
08:31 Reaching New Markets with Expert Strategies from Around the Globe
10:08 Content Creation: How a Childhood Hobby Led to a Successful Business
14:29 Content Creation Simplified: Unraveling the Mystery of the Content Development Appraisal Framework
17:59 Stop Thinking About Distribution and Start Thinking About Production
22:18 Creating Content Series for Intelligent Measurables
27:40 Consistency is Key: Creating a Winning Strategy for Your Business
31:01 The Changing Landscape of Leadership: How Millennial Expectations Have Changed the Rules
37:38 Tori's Favorite Quote: "Don't Quit Before the Magic Happens"
39:32 Stop Thinking in Terms of Individuals Pieces: Unlocking the Power of Content Series
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