In this episode of the podcast, host Tori Barker is joined by guest Eric Wright to explore the fascinating world of technical storytelling in marketing. The conversation dives into the journey of unveiling the gap in technical storytelling and the importance of bridging that gap by infusing emotion into technical content. Eric shares insights on crafting effective technical marketing content, including blog articles, white papers, and creating an engaging consumer journey.
Understanding the audience is emphasized as a crucial element in content marketing, with persona-based content being a powerful tool. The discussion then delves into the exciting realm of AI and its potential in content creation, particularly leveraging ChatGPT while maintaining one's unique voice.
Mastering the art of content creation is explored, with Eric highlighting the benefits of using ChatGPT as an assistant to infuse one's personal touch. The episode concludes with advice on navigating the technical marketing world: reading, listening, reaching out, and finding your own voice.
Join Tori and Eric as they uncover the secrets to captivating technical storytelling and provide valuable insights into creating compelling content in the ever-evolving marketing landscape.
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Keytake Aways:
00:00 Interview with Eric Wright
01:43 Crafting Effective Technical Marketing
02:14 The Journey of Unveiling the Gap in Technical Storytelling
04:34 Bridging the Gap: Giving Emotion to Technical Content in Marketing
06:13 Crafting Effective Technical Marketing Content: Blog Articles, White Papers, and the Engaging Consumer Journey
11:01 Understanding Your Audience: The Power of Persona-Based Content Marketing
15:01 Unleashing the Power of AI in Content Creation: Leveraging Chat GPT while Honing Your Unique Voice
20:43 Mastering the Art of Content Creation: Infusing Your Voice with Chat GPT's Assistance
25:43 Navigating the Technical Marketing World: Read, Listen, Reach Out, and Find Your Voice
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Thank You to our Sponsor: Remarkr
Remarkr is a podcast branding, production, and marketing service. You record your episode, and they take care of the rest! Get a 1:1 demo to determine if it’s a good fit for your show by visiting: http://www.creativevisionariespodcast.com/remarkr
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