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Join marketing expert Katie Klumper in an enlightening conversation with Tori Barker as they explore the evolving role of Chief Marketing Officers (CMOs) and key aspects of the marketing world. Discover valuable insights and practical advice in this engaging discussion!
Katie introduces "Transforming Marketing's Hidden 50%," shedding light on overlooked areas like organization, structure, process, and technology that impact growth. They discuss adapting to change, nurturing human connections in remote work, and collaborating creatively in a digital space.
Uncover the art of streamlined meetings and unlocking creative potential, empowering marketers, and maximizing productivity. Explore CMOs driving cultural transformation, achieving ROI through brand leadership, and embracing curiosity and adaptive leadership.
Learn about fractional CMOs in hypergrowth companies and redefine consultancy with core values and collaboration. Embrace vulnerability and resilience, and gain fresh perspectives on marketing, leadership, and personal growth.
Tune in now for valuable insights from Katie Klumper and Tori Barker on this exciting episode of the Creative Visionaries Podcast!
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Key Takeaways:
00:00 Interview with Katie Klumper, CEO of Black Glass
00:20 Transforming Marketing's Hidden 50%
01:43 Adapting to the Evolving Marketing Landscape: Nurturing Human Connections and Remote Collaboration
04:15 Empowering Marketers: Streamlining Meetings and Unlocking Creative Potential
07:18 The Power of CMOs: Driving Cultural Transformation and ROI through Brand Leadership
10:19 The Evolving CMO: Embracing Curiosity and Adaptive Leadership
11:24 The Power of Adaptability: Exploring Fractional CMOs in Hypergrowth Companies
12:54 Building a Community of Empowered CMOS: Redefining Consultancy with Core Values and Collaboration
18:47 Embracing Vulnerability and Resilience: Failing Out Loud as a Path to Growth and Support
19:59 Closing
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✅ If you have any questions, leave a comment on any of our videos or email us at tori@creativemarketingsacramento.com!
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