The Power of Podcasts for Creating Genuine Connections and Business Growth with Michelle Glogovac

Podcasting is a powerful tool for women business owners to share their stories and reach a targeted audience.

Michelle Glogovac, a former corporate aviation executive, is a passionate podcaster, CEO and founder of the MLG Collective, a podcast PR agency, and the award-winning author of “How to Get on Podcasts."

Michelle explains how she discovered her passion in podcasts as a space for changing the world and helping others genuinely share their stories. In 2018, she started to leverage the power of podcasting as a tool for entrepreneurs, especially women, to connect with their audience on a deeper level.

What does it mean to be a guest on a podcast? It isn’t just about self-promotion; it’s about sharing valuable knowledge and building trust with listeners. It can have a ripple effect, amplifying your message far beyond the initial interview. Michelle offers practical tips for podcast guests on how to make the most of their appearances, from creating shareable content to repurposing interviews for maximum impact and thanking the host for creating the space for all that to happen. Michelle walks the walk when it comes to the strategies she teaches! Thanks to Michelle for sharing so many gems of knowledge with us!

Women entrepreneurs who leverage the power of podcasting can more widely share their stories and amplify their voices to grow their businesses. Share your story to be told in your own words! 

Notes
▶️ Launching a podcast, being a guest on podcasts, writing books, and getting media coverage: Michelle walks the talk! 03:08
✨ Michelle’s journey in the corporate world and the gift of being laid off: a blessing in disguise. 04:10
🎙️ Discovering the power of podcasts: changing the world one voice at a time. 05:54
🌟 The Podfluencer: being a podcast host or being a guest on podcasts provides trust and a special connection with the people. 09:26
🏆 How to be the perfect guest on podcasts: podcasts explained using a dinner party analogy. 15:00
🚀 Tips from Michelle on how to share your podcast interviews: repurpose your content. 17:37
🕵️‍♀️ Stalking tip: what are good guests and are people really promoting being on the podcasts? 20:26
🎯 The secret to success and longevity are process and templates: consistency is important.  23:03
😍 Podcasting creates relationships and opens doors that otherwise would remain closed. 28:03
👠 Getting to know people you've always wanted to connect with: being yourself on all platforms. 30:46
💯 Feedback from TV and journalists on pitches on the She Leads Media LIVE: how to pitch yourself to podcasts. 34:27
⚠️ Receiving a pitch from a PR agency is usually not worth paying for: questions to ask a PR agency. 38:45

Links: 

Connect with Michelle: www.michelleglogovac.com

Website: www.themlgcollective.com

Connect with Adrienne: www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

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