87. Podcast Pitching Strategies: Elevate Your Brand and Gain Authority in Your Niche with Alice Draper

Podcasts are an excellent way to gain representation in your niche. Alice Draper is the founder and CEO of Hustling Writers and shares her passion for making publicity easier and more accessible for underrepresented entrepreneurs. In the digital era of media, podcasts are an important platform that can give you a body of work to help legitimize you and your business. When searching for podcasts to pitch to, it’s a good strategy to find people you respect in your industry and see what shows they have been a part of. Don’t discount your gut feeling, pick a podcast host that aligns with your values, and that you can see yourself building a personal relationship with. Pitch your power, elevate your brand and become an authority in your industry!

🌼 Alice is the founder and CEO of Hustling Writers: her business is on a mission to make publicity easy and accessible for under-recognized entrepreneurs. 02:34
📣 Underserved people, including women, should have a voice in the media: the positive side of this era of media is that people are more comfortable being themselves because they can see people like them being represented more often. 05:50
🇿🇦 Alice was born in post-apartheid South Africa: she resides between Dubai and South Africa. 08:49
📊 With podcasting, anyone can be a journalist: there are a disproportionate amount of female hosts in the world of podcasting. 12:41
✅ To be a guest on the right podcast, gather a list of people you respect, who are ahead of you in your industry, and who speak to a similar audience. 18:23
⭐ The biggest part of your pitch is the personal story - that's your make or break: Alice shares how to write a good story hook. 21:49
❤️ The corporate world tells us to ignore our gut: decision-making with the gut is easier for women - what's more emotional than trusting your gut? 27:23
🎙️ The fun of podcasting is the relationship building and meeting new people: podcasting is a foolproof method of figuring out if a person is someone you want to build a relationship with. 33:22
👍 We shouldn't be looking at the guesting strategy as a one-time transactional thing: even pitching the podcast host can be a good strategy if done elegantly. 37:59
🎯 It's not just about building the relationship with the podcast host, but also the host's audience: the magic happens after the show through relationships, so look at it as an investment. 40:26
🟢 When you go to a podcast, have a single lead magnet related to the topic you're talking about: learn more in the free resources below. 42:34

Links:

Connect with Alice: linkedin.com/in/alice-m-draper

Website:  hustlingwriters.com 

A basic guide to start pitching: www.alicedraper.com/blog/start-pitching-your-favorite-publications

Connect with Adrienne: www.sheleadsmedia.com

Listen to podcasts for women, by women on the She Leads Podcast Network: www.sheleadspodcasts.com.

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